Green energy Ad

From an idea in a sketchbook to a more refined design.

Creating a design based on gut feeling is easy. But I wanted to give my fictional projects more meaning.
I created a pilot poster to guide me through the design process.
“What is the purpose of the poster? Who is it for, and what is it for?”
I thought through everything, from the backstory of the poster’s fictional company to the meaning of the colors and a logo. Of course I made some changes on the way for some things.

I plan to incorporate these ideas into another, larger project in the future.
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Fonts : Radama display
Cairo